Tradeshow Season: SWAG with Utility (the best kind)

With just a blink of an eye, another year is coming to an end with 2019 just around the corner. Seriously, where did the time go? Now that the holiday season is wrapping up, Tradeshow Season is sneaking up on us and with that comes the pressure of coming up with promotional giveaways for your company. When looking for promotional swag, keep one word in mind: UTILITY.

Focusing on Products with Utility

There are so many products out there that can promote your company at a tradeshow, that it may become overwhelming. More now than ever, an item with utility is what stands out among the sea of booths. Something that can be used every day or even right at the event, can catch a future client’s eye.

An organizational item that can sort out the hundreds of business cards they are receiving, such as neck wallet, can be very useful during the event and for future events. Unique items, like tech tacos or laptop camera covers, are products that will stand out among all the pens and keychains. Tech items with utility are always a favorite; these pieces tie together convenience and organization, some examples include: a tech taco, charging cables, tech pouches, and even a power bank.

Here are examples of items with utility that people will use everyday and are sure to stand out!

Neck Wallet

I know this seems super basic but think about it…this neck wallet is the perfect lanyard for a tradeshow. You can stash all those business cards you receive at a tradeshow in here. It’s big enough to hold your phone and a few bucks so you don’t have to dig in your bag when you’re trying to grab a quick snack in the lunch area. It will get used over and over and over again.

Tech Tacos

These adorable tech tacos keep your headphones or charging cable nice and organized instead of tangled up at the bottom of your bag. Simply wrap your cord or headphones in this taco and skip the hassle of untangling the hot mess in your bag.

Webcam Cover with Screen Cleaner

With technology becoming more relevant in our lives, comes questions to our privacy. These little guys cover up the webcam camera on your lap top without the worry of privacy being crossed. This webcam cover doubles as a screen cleaner that is perfect on the go.

Power Bank with Key Ring and Cable

You know how it goes at a tradeshow, you aren’t getting a signal in the fortress that is a tradeshow and your battery only has a 10% charge left…Look no further than a portable power bank that your charging on the go! This one comes with a keychain, so it can be attached to a key ring where it’s always easily accessible.

The Bottom Line

Tradeshow Season is right around the corner. When brainstorming SWAG, try to keep in mind items with utility – just think about what you’d like to receive and go from there. Something that can be used every day will stand out among the sea of booths.