Trend Watch: Using Augmented Reality

According to Back to the Future, we should have flying cars by now and hover boards. Well it’s 2019 and we aren’t quite there yet, but our technology has progressed immensely over the years, who thought we would be able to listen to music, call someone, and shop all on one device? Every day, a new advancement in technology emerges and it continues to blow our mind! Current mind-blowing advancement; augmented reality.

What is Augmented Reality?

Seriously. WHAT IS IT? Augmented Reality gives you the capability to visualize a product, without it physically being in front of you. AR utilizes your mobile phone to generate graphics, sounds, and video to enhance an experience, or an item – such as a tshirt or bag. Augmented Reality brings a product to life and allows us to create a new level of value to our customers.

Enhancing Customer Experience with AR in Our Industry

Augmented Reality can be used in a number of ways: from showing a final product to the customer without physically needing to send a sample to enhance the experience of a product. For example, Live Wine Labels does just that. This company makes an app that works with wine manufacturers to give their bottles a way to tell their story to the consumer. They use AR to bring the bottle to life. Augmented Reality is also helping the future client see how something will fit, like clothes or furniture, before completing the purchasing. AR is an extra touch of customer experience that helps a client remember your company in the future. It helps companies get creative and stand out from their competition. This concept brings something else to the table that’s livelier and more visual and it is flexible to how your own business can use it to better suit your end goal.

The Future is Here

It is crazy to think that something like Augmented Reality already exists. We are living in the future. It may not be with flying cars (yet), but we can now bring visualization and experience to something we may not be able to before without being in person. This concept opens doors to ways you can stand out in the sea of competition out there.